reinvent computing

Simon Tian walked into our office with some serious guts. He demanded Neptune be the kind of startup that gives mega brands a black eye. His idea was to create a central computing device that would command other displays and peripherals, much like the original desktop PC, but on the body, thus turning our personal computing paradigm upside down. We realized, of course, that Neptune won’t be for everyone, at least not right away. That’s the nature of a radical re-think. And it’s also what "real differentiation" is all about.

  • Year:
  • 2014–2015

a new era in personal computing

Hub and spoke

Imagine what it would be like to walk up to any display surface and have it be a window into your personal computer. You'd have access to your files, settings, apps, whether you're in your car, office, shopping mall or friends' house in the appropriate display size. To do this, we employed WiGIG technology, and created a bracelet hub and a suite of displays to compliment it.

The new bare minimum

Powerful hub on the wrist means we should reconsider user experience completely. For example, is there a way to communicate faster? Can we be more efficient and spend less time looking at the screens? What if hub interactions to phone screen interactions were what Twitter is to Email? The result is quite remarkable: hub can do the most common actions we do on our phone, faster. Perhaps we'll return to being more socially considerate with our devices?

Family matters

We created a family of products that is inherently Neptune. Bold, cohesive and recognizable. There is no black. There's only a Neptune black, which is a signature dark, rich blue. The textures are a pattern crafted out of Neptune Infinity logo. Shapes are purposeful and without fuss, but subtly refined. Complexity is hidden to defer to the interactions.


With a powerful quad-core processor, as well as support for 3G/LTE, Wi-Fi, GPS, Bluetooth and NFC, Neptune Hub is the world's first true personal computer.

Tablet & Keys

Open the metal ledge on Neptune Keys, insert your Tab screen, and you can enjoy a laptop experience.


Neptune Headset is a wireless pair of headphones, designed to be a fashionable necklace. When not in use, the two earbuds can snap magnetically together to form a pendant. No more constant untangling or wrapping headphone cords around your smartphone.


Neptune Headset is a wireless necklace headset that doubles as a charging cord. With 3 charging points, it allows you to charge up to 3 devices, including the Headset itself, all at once using a single power outlet.


Neptune Dongle is an HDMI dongle that turns any existing computer monitor or TV into another screen for your Hub, allowing you to enjoy a full desktop or smart TV experience.

Blitz: The fastest way to communicate.

We created a new way to talk to your closest friends and colleagues. Swipe to find their name, and without letting go, press the contact strip to select. From here you can text, send voice messages or call immediately. Be a quick message ninja!


  • Strategy and Creative Direction:
  • ––– Mladen Barbaric
  • ––– Minkyu Choi
  • Industrial Design:
  • ––– Minkyu Choi
  • ––– Minsung Bae
  • ––– Kisae Kim
  • Hardware and Software Architecture:
  • ––– Justin Lee
  • ––– Edgar Moon
  • ––– joseph park
  • Mechanical Engineering:
  • ––– Sungmoon Kim
  • ––– Kihyun Kim
  • ––– Showme Chen
  • Art Direction:
  • ––– Denis Olenik
  • Graphic Design:
  • ––– Denis Olenik
  • ––– Olga Pechanko
  • CGI:
  • ––– Den Brooks
  • Project Management:
  • ––– Boris Barbaric
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