neptune
reinvent computing
Simon Tian walked into our office with some serious guts. He demanded Neptune be the kind of startup that gives mega brands a black eye. His idea was to create a central computing device that would command other displays and peripherals, much like the original desktop PC, but on the body, thus turning our personal computing paradigm upside down. We realized, of course, that Neptune won’t be for everyone, at least not right away. That’s the nature of a radical re-think. And it’s also what "real differentiation" is all about.
- Services:
- Concept
- Brand
- Product
- User Interface
- User Experience
- Website
- Year:
- 2014–2015
a new era in personal computing
Hub and spoke
Imagine what it would be like to walk up to any display surface and have it be a window into your personal computer. You'd have access to your files, settings, apps, whether you're in your car, office, shopping mall or friends' house in the appropriate display size. To do this, we employed WiGIG technology, and created a bracelet hub and a suite of displays to compliment it.
The new bare minimum
Powerful hub on the wrist means we should reconsider user experience completely. For example, is there a way to communicate faster? Can we be more efficient and spend less time looking at the screens? What if hub interactions to phone screen interactions were what Twitter is to Email? The result is quite remarkable: hub can do the most common actions we do on our phone, faster. Perhaps we'll return to being more socially considerate with our devices?
Family matters
We created a family of products that is inherently Neptune. Bold, cohesive and recognizable. There is no black. There's only a Neptune black, which is a signature dark, rich blue. The textures are a pattern crafted out of Neptune Infinity logo. Shapes are purposeful and without fuss, but subtly refined. Complexity is hidden to defer to the interactions.
Hub
With a powerful quad-core processor, as well as support for 3G/LTE, Wi-Fi, GPS, Bluetooth and NFC, Neptune Hub is the world's first true personal computer.
