Singing Machine brought karaoke to North America some 30 years ago. To this date, they are a household name in Karaoke. When Gary and Bernardo turned to Pearl, they were facing new types of competition: gaming consoles and mobile apps / accessories. On traditional Karaoke devices made by Singing Machine, getting to the media was painfully difficult: CDs and MP3s via storage drives were the industry norm. Making matters worse, karaoke had earned the moniker of a geeky, toyish product, and was often purchased for an event, then returned to store. It was time to seriously rethink.