Simon Tian walked into our office with some serious guts. He demanded Neptune be the kind of startup that gives mega brands a black eye. His idea was to create a central computing device that would command other displays and peripherals, much like the original desktop PC, but on the body, thus turning our personal computing paradigm upside down. We realized, of course, that Neptune won’t be for everyone, at least not right away. That’s the nature of a radical re-think. And it’s also what "real differentiation" is all about.