Misfit: "Let's set a new benchmark design in Activity Monitors."

It all started at Terrasse Nelligan, a rooftop terrace in Montreal, sometime in 2011. Sonny said to Mladen: "I want to do something cool in the wearable-mobile industry. John Sculley's in, are you?". What followed was one of the coolest and most demanding projects we've worked on. After creating the product concept, we worked with Sonny through fund raising, building of the team, defining of the brand and setting up the supply chain. Market was still very young and focused on feature rich, early adopter devices, but we knew there were several players working on a similar product, and we knew the bar needed to be set high.

The Solution: SHINE

Have you moved enough today?

Wear Anywhere

Getting people to continue to wear a device that measures activity requires trickery. We all have different tastes, and wearables, to be effective, should either be part of our fashion or invisible. Our goal was to create a device that you'd want to wear, whether it did something or not. You can wear SHINE anywhere. And we mean anywhere on your body, as well as to any occasion. With several accessories and tiny size, you can clip it, strap it or clasp it just about anywhere on your body. The design is so simple, yet refined, that you can wear it to run, or to a black tie event.

Simple UI

Our lives are complex enough - we don't need another gadget making more work for us. SHINE has an ultra simple display that appears only when needed: 12 dots, representing a loop of your daily goal. Complete the loop, you've reached your goal. Haven't? Go for a walk until you have. If you choose to wear it on your wrist, it doubles as a watch, accurate to 5 minute intervals.

Magical Sync

SHINE syncs by interacting with the app screen. When you want to sync it, you open the app and place SHINE on the phone to sync. It's that simple.

  • Team
  • Strategy and Creative Direction
  • Mladen Barbaric
  • Minkyu Choi
  • Industrial Design
  • Minkyu Choi
  • Minsung Bae
  • Mechanical Engineering
  • Sungmoon Kim
  • Bong Eun Kim
  • Art Direction
  • Denis Olenik
  • Graphic Design
  • Denis Olenik
  • Olga Pechanko
  • CGI
  • Den Brooks
  • Photography
  • Peter Krasilnikoff

Aircraft Grade Aluminum

SHINE is carved out of solid aluminum. We did this because we could achieve an iconic look, but also to accomplish many tasks with as few parts as possible, while in the smallest package. Machining allowed us agressive wall thicknesses, unique approach to display and enormous strength. (We ran over it with a car and it still worked.)


An impressive feat of engineering, SHINE lights are accomplished by 1656 microscopic holes that are afterwards treated to remain waterproof while transmitting lights.

Electrical System

Compact electrical system was designed for simplicity and compact form factor, carrying nothing unnecessary, and everything you need.


SHINE runs on a single 2032 coin cell battery that lasts 4-6 months without a charge. No need to remember charging it.

10 ATM Waterproof

This o-ring is part of a system that allows SHINE to be waterproof to 10 ATM. Why? Well, so you can swim with it, sweat with it and be safe.



"Top 10 Most beautiful products of 2013."

"Misfit has visually reinvented the personal physical activity monitor."

"...Misfit Shine reinvents what an activity tracker should be."

"The Misfit Shine is arguably the best looking fitness tracker out there."

It's awesome.

"Misfit and Pearl are some of the most savvy consumer product designers and engineers I've ever worked with."

"...so simple it seems kind of magical."
"The technology in the Shine is quite astounding."

"The sexiest fitness tracker out there!"

Misfit (a Misfit, personification)

We saw Misfit, the name, as a representation of the company culture: a personification of the "crazy ones", which gives tribute to Steve Jobs' early Apple campaign. So we wanted to treat the brand as such. "What would a Misfit do? Is this a Misfit thing to do?" We wanted the brand to bear not just a logo, but a mark of a Misfit.


As we thought about the Misfits that inspired us, we noticed an odd pattern: many of them appeared in photos either wearing a bow tie, or a cape with the superhero symbol. A bow tie is a bit quirky, yet lovable wearable, while cape - well, nothing further needs to be said. We thought: what if our mark could be a worn symbol? A bowtie or a superhero mark. Or both?