It all started at Terrasse Nelligan, a rooftop terrace in Montreal, sometime in 2011. Sonny said to Mladen: "I want to do something cool in the wearable-mobile industry. John Sculley's in, are you?". What followed was one of the coolest and most demanding projects we've worked on. After creating the product concept, we worked with Sonny through fund raising, building of the team, defining of the brand and setting up the supply chain. Market was still very young and focused on feature rich, early adopter devices, but we knew there were several players working on a similar product, and we knew the bar needed to be set high.