360fly: "Bring this cool tech to life!"

Our first interaction with fly (at that time GoPano/EyeSee360) team was awesome. They showed us this utilitarian contraption, consisting of a parabolic mirror, vertically attached to a lens, then assembled onto a camcorder. They recorded the distorted mirror, then unwrapped the image by software. Magically, it produced a 360 degree view of the surroundings. "Can you commercialize this?", they said, "We'd like it to be a consumer product." After a long pause and a head scratch, we said: "Heck yes." Then we rolled up our sleeves and...

The Solution: 360fly

# Nothing Missed

Ready, set, ACTION!

Action cameras had become a definitive category. People love capturing their adventures, but the current user experience demands the person filming give up some of their fun to focus on the video. There's also a lot lost in the footage: cameras see what we see, despite the fact action happens all around us. We thought the 360 technology makes for a perfect answer: let's make an awesome action cam that captures everything around and above us. No more friends' nasty snowboarding spills missed. No awesome shark shadows in the wave gone unseen. No jumps skipped while filming someone else's fun.

Experience, uncomplicated

The concept of filming, then plugging in the camera, downloading GB of data, sifting through, editing and beautifying on one's computer to finally share with the world seems a terribly cumbersome experience. What if we clicked a single button to record, previewed videos right on the phone, "liked" only the interesting bits and shared the good stuff on social media instantly? That sounds far better, doesn't it? Great: that's what we'll do.

Built like a tank. Crafted like a crystal

We built the 360fly Action Cam for battle. Whatever the adventure is, it takes the beating alongside the user. That doesn't mean it should look like a tank. Or resemble an industrial device. It should just be able to beat one up in a streetfight. The surface of the device is shaped like a crystal, adorned with 360 unique shapes. Boo-yaa.

  • Team
  • Strategy and Creative Direction
  • Mladen Barbaric
  • Minkyu Choi
  • Industrial Design
  • Minkyu Choi
  • Minsung Bae
  • Mechanical Engineering
  • Sungmoon Kim
  • Bong Eun Kim
  • Hardware and Software Architecture
  • Justin Lee
  • Edgar Moon
  • Bryan Kam
  • Katie Oh
  • Art Direction
  • Denis Olenik
  • Graphic Design
  • Denis Olenik
  • Olga Pechanko
  • CGI
  • Den Brooks
  • Project Management
  • Boris Barbaric